Step Into
The Heroes Circle
A quiet shift is happening in real estate.
AI is curating trust.
Authority is replacing tactics.
And the professionals who move intentionally now will shape their markets for the next decade.
The Heroes Circle is a strategic vehicle for experienced professionals ready to secure visibility, leverage, and long-term position during this transition.
Search Has Collapsed Into Answers
For years, visibility meant ranking. Now it means being recommended. Buyers and sellers are no longer comparing a page of search results. They are asking AI who to trust, and AI is giving a short list. This is not a trend. It is a structural change in how authority is assigned.
AI Is Curating Trust Before You Ever Meet the Client
The first interview now happens without you. AI systems form impressions based on clarity, consistency, and depth across the web. Not ads. Not social posts. Not branding. The professionals who intentionally shape that footprint now become the default choice later.
This Is a Sorting Event
Every major shift creates winners early and locks them in. The people who move first build compounding position. The people who wait compete harder for less. This window will not stay open forever because once AI establishes default experts in a market, dislodging them gets expensive.
Most “Coaching” Sells Relief. Relief Doesn’t Create Leverage.
Getting organized feels productive. Feeling motivated feels good. Neither creates lasting position. This moment requires a vehicle that converts experience into durable authority assets and implements the right moves while the field is still confused. This is not self improvement. It is strategic positioning.
The Opportunity: Experienced Pros Can Leapfrog the Field
You already have the experience. You already have the credibility. The opportunity is converting that into assets and visibility that AI recognizes before consolidation completes. Heroes Circle exists to help a small group do that with structure, speed, and clarity.
This Is Not A Coaching Invitation.
Joe here.
I’m writing because the real estate industry has entered a quiet sorting event — and most professionals have not been briefed.
Search has changed.
Authority is being curated by machines.
Visibility is being decided long before the first conversation happens.
This isn’t about tools. It’s about position.
There’s a short window where experienced professionals can convert decades of credibility into durable authority inside AI-driven systems — and those who move early will shape their markets for years.
I built a vehicle called Heroes Circle specifically for this moment.
Not coaching. Not motivation.
A positioning system designed to help a small group secure visibility, leverage, and long-term authority during this transition.
If you already sense the old model is fading, you’ll understand this immediately.
Read the page slowly. It explains the opportunity clearly.
Inside The Circle
What changes when you move with clarity and position early.
"
There are three things I love about Heroes Circle. First, I have absolutely loved breaking out into the weekly triads. I've been able to meet and collaborate with some incredible people. Secondly, the AI component has changed the way I view the world. And thirdly, the emotional connection to the Heroes Circle community.
—
Brent Dodge
Preston, ID
"
One of the things I love is the deep reflection on the slides that Joe gives us each week. And I love the connection of the weekly triads... to get everyone's different perspective. I have built tremendous bonds with many people. I can't wait for the September Homecoming.
—
Jim Urban
Denver, CO
"
I've been a By Referral Only member since 2004 and this is Joe's best work. Getting the Heroes Circle Reset message every day is so important because it gives me permission to reset. There is so much noise around AI and Joe brings it back to what's important about being present. I find myself being more present with my clients, and they can feel it.
—
Colleen Olson
Phoenix/Sclottsdale AZ
"
What I'm finding is that Joe is the guide by my side, helping me to cut through all of the noise on social media and AI. He highlights the things we need to know and the skills we need to develop in order to navigate this landscape. He's teaching me how to be a grounded leader so that I can use these tools, yet stay fully present and genuine to build trust to propel my business forward.
—
Andrea Harlan
Westlake Village, CA
Step Into the Heroes Circle Today
This is not a purchase.
It is a positioning decision.
The real estate industry is consolidating around authority, clarity, and visibility. The professionals who move intentionally now will shape their markets for years. The rest will spend more time and money trying to catch up.
The Heroes Circle exists to help a small group secure position during this window.
01
Weekly Productivity Resets
Weekly live sessions designed to eliminate drift, sharpen decision making, and keep you focused on what actually moves your business forward.
(Value $1,995)
02
The AI Advantage
Twice-monthly training that cuts through the noise and shows you how to use AI to increase leverage, visibility, and efficiency without overwhelm.
(Value $1,995)
03
Heroes Homecoming
An annual in-person gathering to reset, reconnect, and collaborate with peers who understand the path you are on.
(Value $595)
04
Customized Buyer and Seller Books
Personalized authority assets that educate clients, build trust instantly, and elevate every conversation before it begins.
(Value $495 each)
05
Heroes Circle Author Club
Ongoing guidance and promotion to keep your books visible, relevant, and working for you in the marketplace.
(Value $995)
06
Exclusive Bonus: Being on Brand
Monthly live coaching with Traci Stumpf to help you show up confidently on camera and communicate with authority and presence.
(Value $995)
07
Community and Connection
Ongoing accountability, support, and perspective from professionals who take their role seriously and understand timing matters.
(Value priceless)
08
The Hero Advantage
Fifty percent savings on every new book, course, tool, or program created in 2026.
(Value built in)
$7,565 Your Investment $2,995
